There are a lot of answers, but they all focus on Coco Chanel herself. Her education, taste, and legacy are part of the reason Chanel has maintained her popularity for so many years. Coco Chanel grew up in a poverty-stricken home until she was 12 when she was orphaned. The best thing about Chanel is its founder, Coco Chanel.
To this day, the brand embodies its elegant and timeless style. Coco wasn't born into a prosperous life. She is the epitome of a story from poverty to wealth. As up-and-coming fashionistas, it's great to see how hard work (and good connections can really pay off).
If you're looking for inspiration the next time you're feeling discouraged, quickly read Coco's biography. Chanel herself popularized synthetic pearl jewelry and loved the practicality of the 2.55-inch bag. The Wertheimers relied on perfumes and Karl focused more on the RTW. With Chanel, however, there are so many different bags to choose from, and sometimes I would like there to be a guide to discontinued Chanel bags (although I would love to make one, just thinking about it gives me the shivers).